How to create stunning designs that easily catch people's attention? Sometimes you might have excellent product design skills but feel like your designs are backfiring due to lack of acceptance. Emotional design is a concept that gets people excited about a product or service. Emotional designs arouse feelings and lead to positive user experiences. Perhaps the vintage style will bring back those golden childhood memories. Why are memories of a river, a hill, or an old school emotional? There is not a single word for the answer. But reason is your perception of material things. This is where the importance of emotional design comes into play.
Every project should send an emotional signal.Even if the designer does not put emotions into the design, people looking at the design evoke feelings and experience emotions. As a designer, you focus on the needs of users when interacting with your service or product. Aesthetically beautiful objects appear more glamorous when viewed. Some people get excited about complex new dashboards because they speak to more than just their feelings. The three dimensions of emotional design proposed by Donald Norman consider the bible of visual experience.Visceral, behavioral, and reflective are the three dimensions of emotional design that people emotionally associate with objects. Therefore, when creating the user interface, the designer must consider these three levels of emotional and cognitive response.
Visceral Design
Your senses will be stimulated when you see the aesthetic design. Instinctive design is the automatic origin of your feelings that create great intimacy of the product/service. This is the user's first reaction or impression when interacting with your project.If you can't create an aesthetically pleasing design, people won't accept it. But it would be difficult to know your gut, even if you're familiar with individual psychology and design aesthetics. When designers pay far more attention to the viewer's instinctive side, they can add lasting and impressive value to a project.
These quick reactions and judgments about stimuli will alter our emotional responses, creating a pathway between behavioral and reflective design. “Love and First Sight” enables a positive interaction with the product and leads to the subsequent socialization of the product.Even if the emotion is random, you can intentionally give a product/service a visceral impact. They can produce visceral effects through sensory interaction, beauty, looks, quick reactions, and sensations.
Behavioral Design
People only like designs that are easy to use. Behavioral themes mean a user-friendly theme page. This is a subconscious level of evaluation to reflect on how and how easily your projects contribute to the achievement of goals. People are only interested in using the product/service after a usability evaluation. So when they receive a new product/service, they carefully consider its quality and usability and decide whether to wear it or not.
Everyone wants to use design with minimal effort. However, if you create a website with crowded, clickable buttons, people won't want to use it anymore. The behavioral level of thinking is influenced by visceral responses and controlled by the think tank. Good behavioral design ensures product performance, usability, functionality, effectiveness, and consolidated user feedback.
Reflective Design
When a person receives a design, they consciously evaluate its usefulness and performance and compare the value they have already spent on a similar product/service. Even if it is a new product/service; They will do the same to evaluate the quality and the benefits they can bring them. Positive Thoughts encourage users to share their experiences with others. It also captures users' thought processes and instills a sense of pride beyond the product. In other words, thoughtful responses create emotional connections and users become referral marketers by telling their friends.
Reflective imagery is the product of a cognitive and intellectual level of thought that affects the behavioral level of individuals but has no direct control at the visceral level. Reflective designs should reflect product relevance, cultural considerations, impact and general marketing techniques. As you increase your dexterity, consider the importance of the emotional impact of PowerPoint templates and other types of presentation designs before sharing them.
You can apply four pleasures to an emotional project:
1. Psychopleasure is related to the satisfaction one feels from completing a task. These are cognitive requirements related to the use of the product/service. As the name suggests, it will be emotionally satisfying and less stressful. Designing voice-to-print software that content authors enjoy is an example of psychological pleasure.
2. Physiological pleasure is related to physical pleasure emanating from the sense organs. This is due, for example, to sensory perceptions during use. In emotional design, these pleasures derive from tangible properties, includingthe taste of chocolate, the smell of leather, clothes or a new car.
3. Social pleasure refers to the pleasure derived from social interaction. Products and services can contribute to the creation of social interaction in many ways. Smartphones, internet, coffee, identity clothing help to build new social relationships with like-minded people.
4. Pleasure of Ideas: When you add a traditional aesthetic to your design, you get pleasure of ideas. The value can be theoretical, philosophical or religious in nature, or related to political and environmental issues expressed in the products.
Conclusion
People are guided by emotions, although we always talk about logic. Our perception and learning are not entirely logical.Emotions play a key role in making quick decisions. Our learning and interpretations encounter emotional overlay rather than logical understanding. This is the basis of emotional design. When someone feels that your project is a personal extension of their aesthetic and experience, they will be willing to use your products/services.
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